Clueless Banks

AP IMPACT: Jobless hit with bank fees on benefits – Yahoo! News

First, Arthur Santa-Maria called Bank of America to ask how to check the balance of his new unemployment benefits debit card. The bank charged him 50 cents.

He chose not to complain. That would have cost another 50 cents.

It isn’t hard to imagine just how loyal these “customers” will remain with these banks when they are back on their feet.

But then, it is pretty clear that the banking industry, in general, is clueless about their own business. They don’t know how to manage investments, they don’t know how to manage their reputations. They don’t know how to make loans. They don’t know how to protect their shareholders. Hmmm. What CAN they do?

When I was growing up, the strongest insult my Dad used was “idiot.”

That fits here.

Bank executives – surely customer goodwill is worth something to you? Then again, maybe not, since there will probably be only one or two banks left after it is all said and done.

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